Acko is an Indian digital insurance platform founded in 2016, known for its focus on providing simple, affordable, and innovative insurance solutions through a direct-to-consumer, digital-first approach. It offers a variety of insurance products, including auto, health, and travel insurance, as well as embedded insurance options like mobile phone protection. Acko's business model emphasizes transparency, convenience, and superior customer experience by eliminating intermediaries and leveraging data analytics for personalized pricing and efficient claims processing.