Ethika is a San Clemente, California-based men's and women's underwear and apparel company. It was founded in 2001 by Malcolm McCassy, Travis Pastrana, and Ryan Sheckler. The brand is known for its "Staple" boxer brief and has expanded its product line to include activewear and apparel for men, women, and children. Ethika emphasizes a lifestyle of confidence, self-expression, and community, aiming to be "with you everywhere" in both physical and spiritual ways, according to Ethika.