Fresh Wave is a brand of odor-eliminating products that utilize natural ingredients to neutralize odors, rather than masking them with fragrances. They are made with plant-based oils like lime, pine needle, aniseed, clove, and cedarwood. Fresh Wave products are designed to be safer for people, pets, and the planet, avoiding harsh chemicals like synthetic fragrances, phthalates, parabens, sulfates, and dyes.