OnePlus is a Chinese manufacturer of Android smartphones known for its focus on premium technology and a "Never Settle" philosophy. The company aims to provide a high-quality user experience by blending flagship hardware with optimized software, often at a competitive price point compared to other top-tier brands. OnePlus offers various product lines, including its flagship "OnePlus" series, the mid-range "Ace" series (exclusive to China), and the budget-friendly "Nord" series.